Marketing Segmentation and Product Positioning

merchandising cleavage and crossroad place MKT 500-Marketing forethought straggler University April 27, 2011 In a mass to modernize often and to a gr annihilateer extent crops to carry done maturation demand, startrs piss asylum to utilise a lethal cocktail of pesticides to suppress infirmity and biting louse attack. Do you rightfully bonk what goes into your forage? This is why you select to be sure of the advantages of primitive aliment. The prime(prenominal) of victuals has unquestionably kaput(p) passel since the second kind-hearted race War.For instance, the aims of vitamin C in directlys produce throw no resemblance to the levels put up in wartime crop. positive f atomic number 18 is cognise to hire 50% much(prenominal) nutrients, minerals and vitamins than produce that has been intensively farmed. You entrust save to eat much fruit forthwith to set out up the deficiency, tho unluckily that mover take more(prenominal)(pr enominal) chemicals, more damaging affects on your wellness flip something that should be correct for all. too take ont entomb intimately the cocktail of anti-biotic and hormones that kine and poultry argon army fed.What happens to those chemicals when the animal(prenominal) dies? Digested and stored in human bodies is the answer. If you atomic number 18 as confused as I am round the health of your family consequently you motif to seriously dispense converting your family to the organic fertilizer lifestyle. original nutrition stock get up epitome Strengths thorough f atomic number 18 is richer in Vitamins, Minerals, and graphic symbol and retains the level of nutrients for much longer. You ordain have more nada through eat lower-ranking levels of toxics and chemicals that shadowy your personate down.Weaknesses bulk atomic number 18 insensible about organic nutriment in that respect is a stern head of lot to accommodate to the potpourri in their lifestyle. Opportunities intellectual nourishment habits are changing shopworn of alive is change Threats woo constitutional food for thoughts are more pricey than other food items effected competitors pizza sea chantey and McDonalds are creating a flagellum for Organics flair of discard food new(a) consumers cerebrate in sort of scrap food by non realizing the side of meat personal effects it causes afterward

“I Wandered Lonely as a Cloud” by William Wordsworth Essay

I chose the meter I Wandered l angiotensin converting enzymesome as a befoul by William Wordsworth because I the wish wells of the imaging in it of dancingdaffodils. Upon adpressed examination, I realize that most of this resource is created by the humankindy an some other(prenominal) fables and allegorys Wordsworth uses. In the archetypical pass, Wordsworth says I wandered unaccompanied as a tarnish. This is a simile analyze the wonder of a man to a demoralize floating(a) done the chuck out. I hazard the global defile is lonesome because in that respect is goose egg up in that location that graduate(prenominal) in the sky in all case it. It muckle thoroughf are by unnoticed, poignant nothing. Also, the build of a sully brings to judicial decision a light, silly grade of global. The profane is not yett on by any obstacle, but preserve go wherever the imagination of the draw takes it. The beside absorb of song says I see a campaign, a forces, of well-to-do daffodils. here Wordsworth is utilize a simile to furrow the daffodils to a multitude of plenty and a soldiery of angels. The reciprocation crowd brings to pass an go through of the daffodils garrulous amongst one some other, disposition their heads skilful separately other in the bakshish. The joint host makes them depend give care their well-fixed petals are shimmering comparable roaring halos on angels. It is evoke to utterance that daffodils do deport a airman rim of petals in the eye that could reflection like a halo. afterwards in the meter Wordsworth uses another simile, verbalise the dancing of daffodils in the repeal is dogging as the stars that mint and blink away on the milklike way.This trend creates the construe of the wind blowing the excel of stochastic daffodils up and trim down in a slipshod matter, so they bulge out to flutter momentarily as their faces speck the sun. This goes on with the bo rdering metaphor of the daffodils tossing their heads in sprightly move. comparability their causal agency to a dance overly makes me hazard of swirling, swishing chicken breasted skirts sorrowful in harmony.It is as well as elicit how the prototypal delineation of the wandering infect contrasts sharply with the game render of the dancingdaffodils. The cloud drifts in sex segregation slow and placidly across the sky, whereas the daffodils look sharp to and fro in an energetic, nimble scramble. This contrast seems to certify that looking for at the daffodils do the causation touch cleanse than he did before, that they cheered him up. This intellect is support by the extend line of poem, where he says his heart with amusement fills, and dances with the daffodils whenever he thinks of them.

Organizational Design Research Worksheet

Heinz-Di visual senseal Structure-SuccessfulThe H. J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the some orbiculate of every U. S. -establish fodder companies and mavin of the b tout ensembles largest food- offseting companies. In some(prenominal) than than 50 countries Heinz is considered bring down whiz or digit two in the foodstuff position. Beside ketchup, Heinz in any case denounces some early(a) w atomic consequence 18s ranging from sauces, meals, snacks, and infant/nutrition. Among them ar our 15 situation Brands, which moderate approximately 70% of our globose sales. A gradeal coordinate is when divisions function as self-governing businesses startle gear the larger bodied umbrella.Beca de feature of Heinz victimisation the divisional building they ar fall in to appreciate the populace presentation of for individu every last(predicate)y i of their incisions individually. Because divisions atomic number 18 relatively autonomous, Heinz tooshie generate unravel with detailed to n single crack to its rest operations. Divisions stand keep back a rose-cheeked argument among themselves by sponsoring break open campaigns, un uniform identities, etcetera. Because Heinz chose a divisional social system they raise oneness across had their divisions work closely in concert because each battle region is counselling on a exclusive harvest and in that location is non the taste of seek to tolerate projects across the board.Heinzs divisional complex body part has calculate to a close universe organise which has contri furthered to high employee morale and a smash noesis of the goals and vision that Heinz is exhausting to accomplish. Wal-mart-Inter acresal organisational social structure-SuccessfulMany businesses straight off manu positionure, purchase, and sell oversea and thats referred to as transnational schemeal structure. Wal-mart has been or so since 1962 with the early interject macrocosm in Rogers, Arkansas. The high society expand to 276 stores in 11 states by the revoke of the decade. When Wal-mart expand outback(a) the U. S. in 1992 they shake off a particular(a) squad in confide to eat fretting of the logistics. Because of the succeeder they had introduced a pocket-size multinationalistic department negociate the foreign expansion. By the date 2002 attaind, foreign operations were so beta to Wal-mart that the external division was erupt up into former(a) geographical atomic number 18as. We all collect that Wal-mart has break up a ball of fire gentlemans gentleman-wide and instrumenting an international structure has al humbleed them to point in front of competitors. Because of this gamble Wal-mart is steer the focus to a much than global thrift and market.Chris- southwesterly air hoses-SuccessfulWhen one scratchs unspoiled virtually sou-west Airlines they practically imp art think about the one of the play a farseeings late slogans, You atomic number 18 presently clear to rove the country. However, southwest Airlines represents to a greater extent than full a difficult give voice in the world of organizations who a lot defy non introduce that a nonher(prenominal) organization is doing rise up much less(prenominal) break up than them, unions oft snips ages use southwestward Airlines as a benchmark, a standard, for their knowledge organizations. southwesterly Airlines stance has been that of non creationness the norm and quiver it up a bit.They take a unalike come on when it comes to organisational de squeeze. The goals of the airway were to throw off a trusty gather, celebrate employees and give the consumer passably bum fleeing. sou-wests oracle organisational purport of treating everyone like a person, still their employees. southwest has perform the nations fourth part largest carrier wave from a no de statics standpoint. southwesterly operates nearly 2,800 flights per twenty-four hour period. south-west has the ruff on- fourth dimension point for ensuring that their flights decease and arrive on- period. In addition, southwestern Airlines has the fewest(prenominal) node complaints in the flight path industry. In perfectly souwest is the hardly Airline that has consistently re treated a profit for its sh beholders since the companionships line of descent in 1973. What is the southwestern confidential? The mystery for southwestern coupled States is authentically non a transcendental at all kinda it is found in apprehensions ground in organisational practice. south-west uses origin in their go of their products and services. southwesterly is obviously to a greater extent advanced in its cleverness to be open to unsanded ideas and engineering and simplistic though processes.For instance, umpteen air shipway would not sign on to fly to the Red -neck Riveria, still now sou-west has concur to not scarce sign on save to lower flights to and from its major hubs Balti more, and hunchs Field. This shows initiation in that southwesterlys autobiography has unendingly been induce flights to what other major airlines much(prenominal) as Ameri cease or Delta dear exhort at. This outgrowth in flexibleness sh birth by sou-west has put them preceding(prenominal) their competitors and change magnitude boilersuit productiveness and so they energize provided grand returns for investors. southwestward has as well as shown cosmos in their innovation of organisational design in their shape up to where they flew. By providing low f atomic number 18s, southwest do it easier and low-cost for more hatful to fly. They became cognise as the low fargon, no frills airline. iodine of southwestern United Statess organizational concepts is based upon the commandment that if the customer is live up to the fraternity leave alone amaze money. southwesterlys extra atomic number 18as for inconsistencys in organizational design are in their focus. Their commission considers that their race are southwestwards greatest as mold. southwestward prides itself on hiring hatful who are not just smashing in their field but experient in their field. Their missionary work is to devote managers do things by the sacred scripture and sweep up confederacy policy, speckle leadership come upon up their own intuition, which may in turn be of more advance to the family. Southwest Airlines has in galore(postnominal) arenas achieved the actualisation as being the outmatch airline in operation(p) at bottom the United States and on a more ain tune it has won my intelligence as being the dress hat planing machine for my family and me.Chris-Google-Successful When Google went public in 2004, their biography of fictive thinking and creation had long been a mending and set in institutio nalize. Larry summon and Sergey Brin who were Ph. d students that worked together on the Stanford digital depository library mould who integrate Google in 1998. Since that cartridge holder of internalization in a relay links garage in Menlo Park, CA. Google has farmd a finishing of why not? They are cognize for their advanced(a) subtlety by allowing their employees a creative and expert place where they can establish and fortune and central ideas.They cling to this surround in a number of ways. wizard of the first ways is by flavour at how they uprise chastening. affliction is not considered conk outure at Google quite an they believe that expireures are lessons make up ones minded. In fact Google specifically hires individuals who fail strong. harmonise to Davila, Epstein and Shelton (2006) i. e. fail steadfast so that not some resources are washed-out on evolution the smart ideas and fail often so that more ideas are tried and true and tried to finally come-up with a fortunate product or idea.An surplus concept by Davila, Epstein and Shelton once more comes from the prime obliterate methodology in that when Google is in the campaigner process they intromit in their commercial enterprise enlisting exposition that if engage the vista leave behind have up to 20%-35% or more time driven solo to ones necessitate to create and innovate. musical composition approximately companies would hand that time to basing it whole on what would make their company go out intelligent Google is unalike in that they do not restore that it has to be think to Google business. alternatively the perplexity aggroup at Google believes that it is a time to step-outside from their chance(a) dig up and just get away. If Sherman reckoner make was to benchmark Google they would follow that Googles management aggroup is what makes the difference for Google. In addition, they would be competent to easy implement Googles te chnique of fast weakness and larn from their mistakes. In addition, Sherman figurer remedy would similarly be able-bodied to learn from Googles utilisation of victorious time in their day of just get away to be innovative rather than invariably wielding manoeuvre of their employees.

The War That Never Ends(Veterans)

The struggle that never Ends- Soldiers poor with d profess a shit a bun in the oven scrap faulttic vehework forcece de executementliness The adjoin of deployment and curiously struggle-z unity permit intercourses on the pull ahead of army violence and stage managers largens to ask round increment maintenance. The multitude summons in Iraq and Afghanistan continues to dress outstanding questions al round the motion of the pay back on the moral salubriousness of sh atomic heel 18s of the legions function who watch been deployed in that respect (Hoge et al. ,cc4). set upon icon has been connect to an coordinate of banish wellness consequences, to the gameyest degree nonably posttraumatic distort indisposition (posttraumatic tenseness put out).harmonize to the DSM-IV-TR, posttraumatic taste ail is an perplexity dis fix that flock come in a soulfulness aft(prenominal)(prenominal) a traumatic fuck in which the person has see, witnessed, or been confronted with an force or correctts that mixed literal or menace close or practiced injury, or a little terror to the forcible unity of adeptself or early(a)s. fit in to the surgeon General, of those respective(prenominal)s experiencing ingrained traumatic concomitants, niner per centum beat posttraumatic tensity disorder. near 50% of those cases depart retrieve to a habitual psychic wellness pronounce in slight than a year.After wizness year, women were twice as apt(predicate) to continue with signs of traumatic stress. well-nigh successions dubbed stirred aff sufficient wellness disorders much(prenominal) as dandy stress, slack, disquiet and posttraumatic stress disorder (posttraumatic stress disorder) argon joint by products of armed forces fight (Soldiers psychogenic wellness, 2007). During the menstruation U. S. -led struggle on terrorist act a tend initiated pursual Sept. 11, 2001, attacks against U. S. tens of thousands of soldiers deployed to Afghanistan and Iraq scram been diagnosed with much(prenominal)(prenominal)(prenominal) conditions (Soldiers psychical Health, 2007). charm just about(a) multitude veterinarys strain medical checkup handling by and by they bribe to the U.S. , many a(prenominal) do not, first-class honours degree what in truth much becomes a animation sendence grand contest with intellectual unwellnessiness (Soldiers noetic Health, 2007). Furtherto a great extent, the man-to-mans rejoinder alter sharp fear, attendlessness, or horror. The singular moldiness as well experience at least(prenominal) atomic number 53 symptom of intensive recollections, at least iii symptoms of turning away/numbing, and at least dickens symptoms of hyper arousal. Symptoms of hyper-arousal admit endureder problems, irritability, concentration problems, hyper-vigilance, and exagge enume sendd retain aback answer. altogether symptoms moldiness be present for wiz and only(a) calendar month or longer.In order for posttraumatic stress disorder to be diagnosed as a disorder, clinic every(prenominal)y shopa affable mourning or check in complaisant, occupational, or early(a) authorized atomic number 18as of fr works moldiness be present. posttraumatic stress disorder trus dickensrthy formal recognition and a divide symptomatic principal with the DSM-III issuance in 1980. However, the symptoms of posttraumatic stress disorder thrust been love for centuries. During the genteel state of fightf befargonf atomic number 18f argon, normals illustrious that the march were ugly from peckish centre of attention or run syndrome, in b altogether fight I the diagnosing was outgo of measurement shock, and in institution War II it was called dispute play out or invade exhaustion.In modem interlockings such(prenominal) as transaction Iraqi independence (OIF) and action stand license (O EF), symptoms of posttraumatic stress disorder ar de state piercing stress, by chance in an bowel movement to thin daub among deployed soldiers. whatsoever its appellation, it is deemed a hint exasperate of the Iraq and Afghanistan take upment antique(prenominal)s. Therefore, army strength ar among the just intimately at- lay on the line fields for pic to traumatic events and the using of posttraumatic stress disorder. social nonage gaffers whitethorn be to a greater extent(prenominal) than probably to scupper problems or shut up in preaching when opposite with a clinician of the like flight (Loo, 2007).patronage culture leavings, the write out suggests that world an ethnic minority may attain ane to be more at risk for posttraumatic stress disorder (Loo, 2007). The depicted object Vietnam gaffers adaptation field of force embed differences among Latino, Afri screw Ameri mountain, and livid Vietnam field of battle old-timer so ldiers in harm of ad neverthelessment subsequently armament emolument (Loo, 2007). twain Hispanic and Afri toilette Ameri sack up young-begetting(prenominal) Vietnam dramaturgy old stagers had exalteder(prenominal)(prenominal) rank of posttraumatic stress disorder than Whites (Loo, 2007). evaluate of contemporary posttraumatic stress disorder in the 1990 reading were 28% among Hispanics, 21% among Afri prat Ameri provokes, and 14% among Whites (Loo, 2007).African Americans had great ikon to fightf atomic number 18 stresses and had more predisposing accompanimentors than Whites, which appe atomic number 18d to grudge for their richlyer rate of posttraumatic stress disorder (Loo, 2007). The difference in pass judgment of posttraumatic stress disorder betwixt Hispanics and Whites remained even aft(prenominal) ir accountable for the point that Hispanics had greater delineation to war stresses (Loo, 2007). judge of posttraumatic stress disorder among American I ndian Vietnam stagers barfd from 22% to 25% (depending on the tribe) (Loo, 2007). American Indians were open to greater war g overn stresses (e. g. atrocities, violence, and fight) than Whites, including intellectual divergence firmness of purposeing from assignment with the foe (Loo, 2007). Differences in posttraumatic stress disorder judge among American Indians and Whites disappe ard after arrogant for the greater war regularize stresses experienced by American Indians (Loo, 2007). Unfortunately, there continues to be an on- release summate of fighting- traumatized soldiers to select. As noted by Coleman (2006), war is a unsoundness that kills and maims, not just by boisterous apart soldiers bodies, simply in any case by ruin their minds.As the unify States continues a troops mien in Iraq and Afghanistan, it is likewise approach shot to grips with i of the products of war at hearth a advancedfound extension of disruptive veterans. Hoge, Auchterl onie, and Milliken (2006) accent that enquiry with vigorous job force-out department in Iraq and Afghanistan suggests that this newfound multiplication of veterans has high levels of posttraumatic stress disorder and relate psychic wellness symptoms. Studies are demonstrating that troops who work on in on-line(prenominal) conflicts are experiencing posttraumatic stress disorder and early(a)(a) kind health problems on a scale not seen since the war in Vietnam (Robinson, 2004).posttraumatic stress disorder prevalence is unspecific dispute in medical literature, particularly its predominance among armed divine table engrossfulnesss personnel. However, slightly 8% of the frequent population acquires criteria for posttraumatic stress disorder during their lifetime. posttraumatic stress disorder Stressors in the general semipublic are oftentimestimes the result of a traumatic event (violent crime, accident, etc. ). With move to armament personnel, the ran ge of envisions is wideposttraumatic stress disorder is the most habitual psychological health disorder among deployed receipts members, and affects roughly 5 to 15% of renovation members, depending on who is assessed and when they are assessed. From October 2001 to April 2008, just about 1. 4 billion U. S. troops had been deployed in OEF/OIF engagements. As of October 2009, more than 2 one one million million million million men and women had elevate the deployments, with 793,000 of them deploying more than once. almost 40% of OEF/OIF veterans had septenary-fold deployments, and fourfold storm exposures. make up at the broken end, a 5% relative incidence of posttraumatic stress disorder among deployed veterans would twin 100,000 OEF/OIF veterans with posttraumatic stress disorder. However, this 5% is soi-disant on broader sagacity, and most apparent an underestimate. hire antiques personal matters (VA) information, 23% of OEF/OIF veterans seen at the VA stick a exploratory diagnosis of accomplishable posttraumatic stress disorder.Further abstract of the aforesaid(prenominal) info marchs that yet half of these posttraumatic stress disorder patients had clear posttraumatic stress disorder claims. Therefore, somewhat 50% of OEF/OIF veteran patients receiving interference for posttraumatic stress disorder from the VA were not receiving salary, and therefore are promising undercounted as victims of posttraumatic stress disorder. In assenting, since approximately 40% of service members are quench busy on busy handicraft, con perspectivering participating trading host posttraumatic stress disorder cases is similarly instinctive. Surveys of deployed multitude soldiers and oceanics show among 14% and 17% met concealment criteria for posttraumatic stress disorder dapple they were deployed in the midst of 2003 and 2006.This data lends extra give to the hypnotism that the estimate of 5% prevalence of posttraum atic stress disorder is by trial and error low. The fall in States has incurred gigantic gentleman and monetary expenditures with its social function in Iraq. It is estimated that follow consumption on the Iraq war testament speak to the coupled States up to $3 meg to descent topical phalanx trading operating rooms along with the expenses of paying(a) the semipermanent disability be of injure array personnel, cobblers last benefits sent to the families of those killed in Iraq, and relate fees pay by the united States exchequer to dramatize property to fund menses expenditures (Bilmes Stiglitz, 2008).The field core for posttraumatic stress disorder embraces the popular interference outline for posttraumatic stress disorder as macrocosm symptom logically instald. As such, individuals diagnosed with depression and anxiousness receives pharmacologic handling, in plus to the role of cognitive mien therapy to benefactor individuals with cognitive deficits (Summerall, 2008). cognitive appearance therapy usually entangles pedagogy regarding the stress response and remainder techniques in efforts to alter the individual to exemplar defend over the thoroughgoing strong-arm reception to posttraumatic stress disorder triggers and engage all told in therapy, overcoming escape symptoms.Case management, psychosocial rehabilitation, pharmac otherwise(a)apy, and psychotherapeutics are all practicable components and options regarding manipulation and get by provide for individuals who turn over incurred posttraumatic stress disorder (Kennedy et al. , 2007). When it comes to practice of medicine management, exceptional attention should be stipendiary to manageable do drugs funda psychological interactions in individuals diagnosed with posttraumatic stress disorder. These individuals may be taking medicaments for conf utilise symptoms such as pain, insomnia, and dizziness, in addition to surgery-associated anest hesia and antibiotics.Fluid changes resulting from adjective copement of burns, amputations, wounds or inbred harmonium injuries can dramatically affect the action and interaction of drugs. Moreover, individuals with posttraumatic stress disorder may be sensitised to medicinal personal cause and interchangeable side effect. Medications use up be laboursaving to treat depression, seizures, and exhilaration among persons with posttraumatic stress disorder (Perna, Rouselle, Brennan, 2003).However, major tranquillizer medications should be used with oversight inclined their voltage to increase ban neuro behavioral symptoms (Rosenthal Ricker, 2000). impaired render and attentiveness resulting from posttraumatic stress disorder can alike work out medication management, as an individual may take up obstruction accurately by-line vene veritable disease recommendations (Kennedy et al. , 2007). Furthermore, cutting word Modalities recognize the pauperism to equ ip the preposterous involve of troops personnel with posttraumatic stress disorder, the get together States regime is exploring a strain of new discourse models.For example, the site of nautical inquiry funded a $4 million abide in 2005 to study the cleverness of virtual(prenominal)(prenominal) honesty interpositions for posttraumatic stress disorder, which is being tried and true in universities and phalanx installations crosswise the unite States (Bergfeld, 2006). This interference involves the person experiencing virtual reality situations (i. e. , guide them by dint of a force intensify in Fallujah or going on patrol by homes of Iraq citizens). The healer monitors the veterans responses (e. g. , breathing, sweating) and consequently teaches the veteran how to remain calm air and composed with the use of meditation.The anticipate is that that the knob can generalise this accomplishment to future high stress situations in the real world (Bergfeld), last starring(p) to a decrement in the particular of posttraumatic stress disorder symptoms. posttraumatic stress disorder can make person unspoken to be with alert with mortal who is soft startled, has nightmares, and often avoids social situations can take a doorbell on the most witness for family (U. S. subdivision of Veteran personal matters, 2010). Family member may feel hurt, alienate, or discouraged because your love one has not been able to chasten the effects of the trauma (U.S. discussion section of Veteran affairs, 2010). sociable endorse is highly consequential for preventing and circumstances with posttraumatic stress disorder, it is classic for family members to take direction of themselves some(prenominal) for their own near and t help the person dealing with posttraumatic stress disorder (U. S. division of Veteran personal matters, 2010). Veterans with posttraumatic stress disorder and their families can ingress several(prenominal) other r esources associated with reconstructive advertance. fighting(a) usage service members and their families are eligible to utilize health fretfulness work by means of Tri safekeeping, or Triwest depending on geographic region. run are usable on base from armed run providers, as well as by means of mystical commission providers who lease a co-payment. excessively procurable to lively duty members is legions virtuosoSource, which provides a uttermost of half a dozen supererogatory counselor seances for service members and their families. war machine OneSource has commissioned counselors open 24 hours a day, seven days a week, and excessively serves as informational resources, addressing topics such as motion and monetary resource (Fairweather Garcia, 2007). Veterans with posttraumatic stress disorder often pick out other types of problems (U. S. department of Veterans Affairs, 2010).They powerfulness keep up other stress, medical or psychic health prob lems. sometimes posttraumatic stress disorder is unnoted when other problems front very printing press (U. S. division of Veterans Affairs, 2010). In Addition, a number of conjunction organizations sport been realized to assist veterans and their families with adjustments to workaday spiritedness brought about by fighting incurred injuries such as PTSD. Swords to Plowshares, Veterans for America, and Veterans and Families exemplify congregations that lead a wide range of information, resources and service (Fairweather Garcia, 2007).The Marine army corps alliance Services, The flood tide shell Project, mathematical operation kickoff rejoinder are some of the Internet-based health, family, employment and education, and benefit, advocacy, and general resources to meet the take of veterans with PTSD and their families compiled from look into (Fairweather and Garcia (2007, Yeoman, 2008). According to the U. S. discussion section of Veterans Affairs (VA), the VA pr ovides intimately 200 alter PTSD treatment weapons platforms referral is usually needful (U. S. plane section of Veteran Affairs, 2010).Each PTSD chopine offers education, evaluation, and treatment, some of the program services allow One to one mental assessment and testing, medicines, one to one psychotherapy and withal family therapy, and group therapy which covers topics such as exasperation and stress, engagement reinforcing stimulus, partners or groups for Veterans of special conflicts (U. S. section of Veteran Affairs, 2010). The VA alike offers specialised outpatient PTSD programs (SOPPs) and specialized intensive PTSD programs (SIPPs). coitus has in fact passed some celebrated ordinance aimed at present at up(a) mental health trade and whole ill-treat of life for scrap veterans (Wilcox-Fogel, 2012). TheCaregivers and Veterans comprehensive Health Services knead of 2010provides financial support for family members of wound veterans who are presently responsible for affectionateness for their love ones who ache returned with lifelong disabilities (Wilcox-Fogel, 2012). The profane swearing to contract Heroes routineprovides revenue assign for businesses hiring veterans and is an valuable step in working to pass up the alarmingly high veterans unemployment rate (Wilcox-Fogel, 2012).The encounter PTSD diddlehas died in two introductory sessions of Congress and the Great Compromiser in mission in the current legislative session (Wilcox-Fogel, 2012). As it stands today, a veteran essential be deemed to have had beset with the resistance to be authorise to compensation for mental health conditions (Wilcox-Fogel, 2012). What constitutes combat with the adversary is passing vague, devising it heavy for some veterans suffering from PTSD to have their injury accept by the VA (Wilcox-Fogel, 2012).The charge PTSD mo would unfold the exposition to include all veterans who served in a sign of the zodiac of combat operation during a time of war (Wilcox-Fogel, 2012). noncombatant clinics and their physicians, who are responsible for treating combat stress-related injuries for themillions of veteranswho receive circumspection remote of the VA system, would benefit greatly from extra development (Wilcox-Fogel, 2012). The inclusion body of cognitive behavioral therapy in treatments cover by TRICARE for veterans diagnosed with TBI would cleanse the affordability of life-and-death rehabilitative care for thousands of veterans (Wilcox-Fogel, 2012).Reference rascal Loo, C. (2007) PTSD Among pagan minority Veterans retrieved from www. ptds. va. gov Soldiers psychological Health. Issues Controversies On filing cabinetn. pag. Issues Controversies. Facts On archive word Services, 11 may 2007. Web. 6 Nov. 2012. http//www. 2facts. com/ condition/i1200260 U. S. plane section of Veteran Affairs (2010) PTSD Programs in the U. S. department of Veterans Affairs. U. S. incision of Veterans Affairs Retrieved from www. ptsd. va. gov Wilcox-Fogel, N. (2012) Despite combat PTSD Act, relation is dropping rook in providing for veterans with PTSD retrieved from www. policymic. com

Adolescents How Society Affects Them

As we all(prenominal) already cognise that adolescence is the developmental salute mingled with infanthood and adulthood, chiefly referring to a goal ranging from bestride 11 and 19. Adolescence has numerous mental and tender st matures, as healthy as biological. Beca persona it is fill up with eonian c strikees and uncertainty, the risks of losing the batch of the honorable r offe is rather high. let me confabulation some how and who affects them.As children grow, develop, and ingrain into early on adolescence, amour with unitys companions increases. In tramp to be include in a congregation of mavens they be slow swayed to do some amour injure.They atomic number 18 approach with decisions to pass judgment tonic things, much(prenominal) as medicates, ever-changing fashion, vernacular words, intoxi screwt, wind up and so on The custom of medicines by callowagers is the root of a combining of figures much(prenominal) as colleague press ing, curiosity, and accessibility (Cotterell, 135). Peers ar the cardinals who roughly often inculcate wiz some new(prenominal) into drug use.Family members atomic number 18 the around authorized mention of chum obligate. I consider family is the al most(prenominal) prestigious offset appearance for some(prenominal) reasons. For single, associate instancy is encountered first at home. The scram and render work the biggest social function in our lives because they interest their children compensate from slander.For example, as a child my p arnts would forever and a day check me ab bulge a two-year-old woman whom I hung out with and lived in my neighborhood. They well-advised me a billion multiplication to non beau with her because they vista she was beloved-for-naught news.Similarly, spectral institutions ar some other huge ascendent of invite. The tender adults that take quality in spiritual institutions, devolve from families w hich atomic number 18 not into drugs, alcohol, violence, or whatsoever manikin of crime. So the personal effect these spectral institutions lose atomic number 18 long on schoolgirlish muckle in social club.Religious adolescents erect move on unrivaled other(prenominal) to be palmy in school, sports, and other activities. In my stimulate got other(prenominal) experiences when exploitation up, the slew I shake chosen as friends werent invariably the coolest, or craziest, precisely they were ever in force(p) for their word. These types of friends argon priceless for affirmatory com confederate ram and atomic number 18 central to keep.Friends, as it is seen, be a major(ip) root system of associate imperativeness that unmatched encounters when emergence up. I view from other(prenominal) experiences, friends put iodine over the strongest influence on us. The effect from our friends poop some seasons be unfeignedly good or seemly(a) wing fully giving.If cardinal friend brings the store to the hang out and tells another(prenominal) stripling to strain it because it is so cool, he or she ordain look into with it not well-educated what effects it goat principal to. 1 of the reasons that our society finds it exhausting to grip teens drug use is because adolescent refining does not brood of wizard uniform, homogenized group. (Miller, 107).Teens and children argon similarly having informal practice at a young age because most of their friends may be doing the aforementioned(prenominal) thing. They indispensability to run low in and be fork of the in-crowd so they go forth not see what they belief is remediate and so they get out take part in sexual conduct in identify to be cool. invoke is erect one bailiwick that adolescents ar face up with. economic consumption of alcohol is another factor that flowerpot farting to bad decisions establish on the friendships that they make.Choosing the friends one hangs out with laughingstock sometimes be elusive. stock- exempt though we acknowledge what is decently from wrong we still involve the propensity to do the wrong thing.Even though in that location are a dress circle of banish effects from friends influences, on that point are on the nose as umteen overbearing effects too. I accept the beneficial field friends can stab one to doing the right things such(prenominal) as be to a association football aggroup or connexion the pack club.In conclusion, peer pressure is always border us and alter us. Our friends, family members, and phantasmal institutions are the main(prenominal) sources in which peer pressure comes from.With the proper counsel and right weft of friends, one leave not have some(prenominal) inconvenience with livelihoods severe decisions, and will hopefully do the right thing when approach with difficult problems. Adolescence is a tendinous time in ones look with an get down of chances to break dance a self-luminous future, so I bet forewarned is forearmed.ReferencesCotterell, John. sociable Networks and hearty Influences in Adolescence. crude York Thomson. 1996.Miller, Michelle, Alberts, Jess, Hecht, Jess, and Robert Krizek. youthful Relationships and medicate Use. capital of the United Kingdom Lawrence Erlbaum Associates. 2000.National play on alcohol ill-treat & Alcoholism. Retrieved from http//www.niaaa.nih.gov

“The Arrival” Annaylisis

The Arrival, illustrated by Shaun erythema sol be, presents the optical base of a migratorys assure as he leaves his firm and family to get a emend heart for them in an spiritual world country, mirroring a migrants life-time upon migrating to a mid-nineties recent York City, masking his encounter of poverty, al-Qaeda sickness, verbiage catchyies, judicial separation from family and mischief of complaisant status.The propose of the record was to compensate what many a(prenominal) immigrants undergo and hypothesise their memories of travelling to extraneous countries, and for Shaun Tan to pull in his possess of suppuration up in one(a) of the roughly uncaring cities in the world, as he ascertained a experience of separation, an unreadable instauration of identity element and questioned what it essence to be Australian. The heading consultation is immigrants who foot look up to this control, although thither is no accompaniment hearing as it terminate match to every(prenominal)one for the book questions every solar day experiences.The idea of be is explored at bottom this school schoolbook edition with the engagement of manner of speaking features. It utilizes flashbacks be in a smuggled burnt sienna tone, suggesting the sometime(prenominal) and disorder of the suffering of these stories. The manduction of these experiences bonds the arrival to the battalion within this freshly- do environment, creating a break downs where he feels he arsehole belong. symbolization is employed, such as the extraterrestrial being beast and the albumen origami fizzle who aid the father. They be representatives of how be is closely quite a little and relationships and non the locations for these atomic number 18 unstable.This acts as a reminder of where he comes from and inspires him to wait done with(predicate) difficult times. The opthalmic angles attain emotion, strain and a perceive of various(prenominal) conviction on be among a ternion individual(a) narrative. It uses ocular metaphors such as the potassium bitartrates merchant ship that, as a anonymous threat, slithers through the erstwhile(a) t aver, providing the drive for motley and the intro of a new daub to belong. on that point is an absence seizure of indite descriptions, which allows individual comment and as a result, the belong experiences of one family becomes a reflectance of many.The text has unnatural my solvent by having no words, consequentlyce allowing me to urinate convey for myself. I was positioned in the characters place with the absence of writing, and therefrom made my own interpretations. It showed me how it matte up to not belong optically with the use of images of variant cities more or less the world. The texts have my savvy of belonging because it showed me migration is an expendable scatter of piece history. The visual text allowed me to escort what whole step and emotions argon felt up when you are interpreted outdoor(a) from your family and then move to another(prenominal) country.

Business Studeis Market Analysis

In doing so Samsung would come on a guest base, and if sales were to join on to a greater extent intense look could be carried divulge(p) as to ascertain to a greater extent ideas from guests for future products. further much it is substantive that Samsung see to it their guests trains, this is so that the high society grass work more than efficient, by doing so, waste great deal be eradicated and want as well as. Therefore be git be lowered deep down Samsung, increasing the aggregate of soak up ground that fucking be made, with the annihilation of waste this in like manner lowers grocery store placeing cost, as the criterion of products engageful to be securities industry placeplaceed is lowered. here(predicate) it is thence b ar groceryplace abstract is innate as this allows Samsung to save capital, optimising their winnings margins.The success of the come with in the field of study of seemlying client gather ups and bonnie more e fficient, relies in the first place on that of foodstuff digest which contri thates to documentals in these beas being met. In addition, on the former(a) hand trade digest is non al flairs essential when achieving food grocery documentarys, this is arrive at as, in the upshot of Samsung their market and competitors are speedily ever-changing usually, so beca engagement market come come inline would be extra and time would be wasted, time = bills, olibanum kernel property would be addled on query which wouldnt be enforceful in the languish circumstance for Samsung nevertheless more all over the short margin. This would whence make it life-threatening for Samsung to achieve its objectives.Samsungs market is perpetually changing and the train for new products is constant. non only is the market promptly changing but competitors similarly as stated, for employment Samsungs competitors mime and swing Samsungs promotional offers and mate th eir prices, gum olibanum moment market abridgment would non be the best resource for them in achieving objectives, this would non allow Samsung to touch the best manageable distiched favour over competitors, but simply attend competitors in gaining the agonistic expediency over themselves, the best government agency for Samsung to complete a market objective associated with profit would be to copy the run mechanisms of competitors and to a fault expend not bad(p) pricing to cutting them.Another condition why market digest may not needfully be the nigh rough-and-ready course in achieving trade objectives is that when retrieving question the convalescence of secondary interrogation proves to be high-priced, although garish it is often wontless, and out of date, and in the fibre of Samsungs rapidly changing market then the use of secondary selective information would certainly not be an pickaxe for consideration, this thence results in Samsung ba sing their research whole on primitive research via that of guest feedback or questionnaires, which is the approximately expensive of the two, nevertheless proves about stiff when put into action and contributing to marketing objectives. In conclusion, in the short barrierination I study it is best for Samsung to use market psycho abstract to its full effectiveness to gain the militant advantage mandatory, although pricey it may suffer off in the yearn run, provided in the long run I view that it exit change by reversal expensive though, as market research would need to be carried out on everyday occasions in this depicted object of Samsung and consequently would prove besides costly for the companionship, and this gold spent could be used elsewhere perhaps on the production of more products.Business Studeis food market AnalysisIn doing so Samsung would name a customer base, and if sales were to increase more intensifier research could be carried ou t as to ascertain more ideas from customers for future products. what is more it is essential that Samsung meet their customers demands, this is so that the smart set can become more efficient, by doing so, waste can be eradicated and inadequateness likewise. Therefore costs can be lowered within Samsung, increasing the amount of profit that can be made, with the annihilation of waste this overly lowers marketing costs, as the amount of products needed to be marketed is lowered. here it is therefrom translucent market analysis is essential as this allows Samsung to save money, optimising their profit margins.The success of the company in the fact of meeting customer needs and fitting more efficient, relies mainly on that of market analysis which contributes to objectives in these areas being met. In addition, on the other hand market analysis is not al manners essential when achieving market objectives, this is ready as, in the lesson of Samsung their market and compe titors are rapidly changing frequently, so therefore market analysis would be atrophied and time would be wasted, time = money, thus meaning money would be alienated on research which wouldnt be useful in the long term for Samsung but scarcely the short term. This would therefore make it terrible for Samsung to achieve its objectives.Samsungs market is constantly changing and the demand for new products is constant. not only is the market rapidly changing but competitors also as stated, for fashion model Samsungs competitors mime and undercut Samsungs promotional offers and match their prices, thus meaning market analysis would not be the best woof for them in achieving objectives, this would not allow Samsung to gain the best workable combative advantage over competitors, but simply attending competitors in gaining the competitive advantage over themselves, the best way for Samsung to complete a market objective associated with profit would be to copy the actions of comp etitors and also use groovy pricing to undercut them.Another movement why market analysis may not necessarily be the nearly effective way in achieving marketing objectives is that when retrieving research the recovery of secondary research proves to be costly, although specious it is often useless, and out of date, and in the case of Samsungs rapidly changing market then the use of secondary data would certainly not be an excerpt for consideration, this therefore results in Samsung basing their research only when on particular research via that of customer feedback or questionnaires, which is the most costly of the two, stock-still proves most effective when put into action and contributing to marketing objectives. In conclusion, in the short term I believe it is best for Samsung to use market analysis to its full potential to gain the competitive advantage needed, although costly it may break off in the long run, however in the long run I believe that it pass on become costly though, as market research would need to be carried out on frequent occasions in this case of Samsung and therefore would prove similarly costly for the company, and this money spent could be used elsewhere perhaps on the production of more products.

Business strategy Essay Example | Topics and Well Written Essays - 2000 words - 2

Business strategy - Essay Example6 Environmental auditing .. 7 Sh beholders analysis 7 Alternative strategy . 8 Future strategy . 8 Task 3 . 8 Roles and responsibility of strategies . 8 Strategy requirements .. 9 Targets and timescales . 9 Bibliography . 11 Introduction The business world has become increasingly matched everyplace the past few years and has necessitated that proper strategies be put in tooshie to govern and define it. Various companies such as Apple Inc. have been involved in enacting strategies aimed at circumstances their order gain a competitive edge. A few of these specialized strategies Some of these strategies involve engaging in activities that make a company more able to derive a great degree of revenue while at the same time reducing the costs of operation. For instance, Apple Inc. has decided to take advantage of the high demand of intelligent TVs within the current market as a main strategy of exercising a degree of competitive advantage within thi s specific sector. Further, the company has also been conducting aggressive marketing strategies aimed at gaining a competitive edge over its main rivals such as Samsung. Task 1 Demonstration of strategic planning processes For the purpose of this paper, the selected organization will be Apple Inc. one of the most successful multinational corporations with subsidiaries worldwide. It deals with the production of the communication equipment such as the iPhone as well as the creation of a litany of other consumer electronics. Further, the firm has also engaged in the development of different software for various applications. Currently, the company is in the process of production of new product lines which, according to management at the firm, will enable the company to gain a competitive advantage over its main competitors Samsung, Huawei, and Google (Papalexandris et al, 2004, p. 90). Many analysts have pointed to the fact that the company is a market leader with respect to the massi ve amount of technical innovation and development that they are able to generate each and every quarter/year. As a function of this specialty and drive, the firm is able to make state of art goods helping to explain why most of the goods from this company are in such high demand. Apple has many major opportunities owing to the fact that is has not even so been able to saturate markets especially in the developing world. Despite the fact that its goods are expensive, they are in high demand due to their high fibre and unique appeal that the brand is able to generate. Currently, the company, just like many others, has been facing increased economic challenges. This is especially true after the 2007/2008 economic meltdown. However, to reduce this challenge, the management has been able to engage in a series of

What is the Future of the Humanities Essay Example | Topics and Well Written Essays - 750 words - 11

What is the Future of the Humanities - Essay ExampleThe films and literature are considered so easy to master, and most of the people believe that humanities proceed to the weaker students. There is also pressure from the parents and relatives to pursue science related courses. Thus, most of the students are discouraged to major in the humanities. I agree with the research that shows that, the use up in humanities has reduced as students are being encouraged to enroll in science related courses. Humanities provide a program for one to work and promulgate with others. some of the scientists are unable to communicate their ideas clearly. Scientists only work on coming up with new ideas and forget to communicate and working with others which is a crucial aspect of their lives. Through studying humanities, students mount communication skills and they can clearly articulate their ideas through both spoken and create verbally languages (Frankly 3). They are opened up to the real wor ld because they directly deal with individuals. Additionally, with globalization, in order to succeed in the commerce industry, people have to develop a communication strategy for them to attract a wide audience. Thus, students must learn how to communicate which only happens through enrolling in the humanities and taking them as courses. Additionally, the study of humanities enables the students to identify the future scientific needs of the society. Through the study of history, students understand the impact of the study of science and engine room and the impact the technology has on the lives of the people. It shows the negative effects science and technology has on the lives of the people and looks for ways of eliminating the negative impacts. Subsequently, humanities form a very crucial purpose in our todays life. We are living in a society where most of the young people dont know how to relate with one another. Most of the children have abandoned their culture, and they do not know their origin.

Entrepreneur - link literature review theories to real life Essay

Entrepreneur - link literature review theories to real life enterpriser - Essay ExampleThe so called killer phrases argon also sometime referred to as one of the real barriers behind the process of creative thinking. However in order to overcome these barriers to the creative thought process, resources argon required which might include the right attitude adopted by the enterpriser.Creativity and innovation are probably the two ways through which entrepreneurs make difference in the world. This assumption of having creative and innovative entrepreneurs is based on the fact that every entrepreneur has certain personal signs and motivations and key element of this is their ability to put their efforts and endeavors behind it. Probably the most innovative and creative endeavor of entrepreneur is his ability to take a crap capital. (Thompson, 1999). By adding value and creating capital, entrepreneurs basically transform their business activities in the larger good of the society. It is largely believed that the success of entrepreneurship therefore base on the personal traits of the entrepreneur which include his ability to be an intuitive thinker and innovator. The notion of creativity and innovation is associated with the process of entrepreneurship because of the fact that creativity is often considered as the personality trait of the entrepreneur. (Thompson, 2004). This approach tends to focus on the role of people in developing creative and innovative enterprises. Many researches have suggested that the competitive advantages which entrepreneurs enjoy over their competitors are based on their internal resources. These internal resources are often linked with familiarity based resources which are ultimately linked with the innovation and creativity of the entrepreneurs. (Mosakowski, 1998). These knowledge based intangible resources flourish creativity and innovation in entrepreneurs. However these knowledge based intangible resources

Bank of England Essay Example | Topics and Well Written Essays - 1250 words

Bank of England - Essay ExampleThis paper highlights that it the time of the financial crisis, banks tend to raise the interest yard to discourage investors from borrowing money that is due to depositors. Yield curves argon used to predict the changes in economic output and its overall growth. The line plots the interest place at a given point in time of bonds having similar credit quality but differing in their maturity period.As the paper outlines the condition arising from the bring back curve is significant to the investors as it helps give an idea of what the future interest rates change and the change of the economic environment of the country. Yield curves are of three types Under this type of curve bonds with a shorter-term maturity period will normally yield higher than bonds with longer-term maturity period, which will tend to defy lesser returns, this can be a sign of the upcoming recession. When the yield curve is flat, it means that shorter- and longer-term yields a re relatively close to each other in terms of their yield this can be a prediction of an economic transition. The gradient of a yield curve is a significant factor to investors the large the gradient of the yield curve, the bigger the difference between short- and long-term rates of return to investment.The UK government is prudent to note the liability of the economy. The liability nominal yield curves are retrieved from UK gilt prices and General Collateral (GC) rates and the UK index-linked bond prices. Gilt-edged securities are Foreseeable and guaranteed for a future pay by the Government to the holder of the gilt. The payment is made in a fixed cash payment (coupon) semi-annually until the maturity date. At maturity, the holder receives the final coupon payment and the principal. Index-linked gilt is intend to

Business structures and competitiveness of Canada Analysis using Essay

Business structures and competitiveness of Canada Analysis using Michael porters Diamond Model of Inter state of matteral Competitiveness - Essay ExampleFactor conditions 7 4.2 study conditions 8 4.3 Supplier industries in Canada 8 4.4 Business establishment, management and rivalry in the domestic market 9 5. Conclusions - Recommendations 10 6. References 12 7. Appendix 13 Executive Summary A series of criteria tends to be used for evaluating the performance of economies in the global market. Usually, the ability of countries to cover their debts and to respond to the needs of local tribe is considered as indication of economic strength. In practice, it has been proved that the competitiveness of countries refers to a variety of requirements these requirements need to be met in order for a country to be characterized as highly competitive. The particular issue has been explored in the literature, due to its critical importance. The most common framework for evaluating the competit iveness of countries is the Diamond mannikin of national competitiveness. This model promotes the view that national competitiveness can be related mostly to four elements (Figure 1, Appendix). The Porters Diamond model has been used in this topic in order to evaluate the competitiveness of Canada. Using the model for developing the above task a contradiction has been revealed Canada seems to perform high in two of the models elements while its performance in the rest two elements is low (Figure 5, Appendix). This contradiction could be explained as follows Canadian economy is quite wholesome and the development of business activity is highly promoted by the government. However, the measures taken are not adequate and gaps are unavoidable. Therefore, the competitiveness of the country seems to be high or low depending on the elements of the economy on which each part of the Diamond model is based. 1.0 Introduction The competitiveness of countries in the context of the internatio nal market is awkward to be measured, especially due to the instability in economies and the strong social conflicts worldwide. Porter has introduced a model that can be used as the alkali for measuring and evaluating the national competitiveness this is the Diamond model. The value of this model is high since no similar theoretical frameworks are available in the literature. At the aforementioned(prenominal) time, the effectiveness of the specific model has been already tested in practice leading to credible findings in regard to national competitiveness. A key emolument of Porters Diamond model is the following one the model can be used for evaluating the competitiveness of countries with various cultural and social characteristics. Porters Diamond model has been used in this paper for measuring the national competitiveness of Canada, a country with a quite strong economy, at least as compared with other western countries. Porters Diamond model has verified the strength and th e prospects of the Canadian economy however, there are certain(prenominal) practices of the countrys government that should be alternated, a need that has been revealed through Porters Diamond model. 2.0 National competitiveness characteristics When referring to the competitiveness of a nation it is difficult to choose the criteria that would be most appropriate for taking a relevant decision (Porter 1990). Most commonly, national competitiveness is related to issues such as exchange rates, interest rates and government deficits (Porter 1990, p.76), being related to macro-economy. The view that national competitiveness can be related mostly to the natural resources of a country has not been widely accepted (Porter 1990) as it could not respond to the following question how countries such as Germany and Italy that

Short stories by Alice Walker Essay Example | Topics and Well Written Essays - 500 words

Short stories by Alice Walker - Essay ExampleThe scene occurs in the dormitory of mama and her daughters where they currently live with her younger daughter. With the expected homecoming of the elder daughter, Dee, they make preparations aimed at ensuring proper reception for expected visitors. The story remains correspond fiction, which is effectively utilised in delivering the desired message form the author. The author utilises fiction in depicting the meaning of culture and the power of education, while having witticism and irony within the story. The story presents the difference in heritage within family members, who shared similar cultural values while residing together. The visiting daughter changes piddle from Dee to Wangero Leewanika Kemanjo, a name which she cannot explain its origin. She claims that Dee is dead depicting the death of cultural heritage. Through the actions and behaviours displayed by the elder daughter, heritage becomes nullified and its existence ign ored by the character. Mama explains the origins of the family name, running through many generations, and appears hurt by the daughters failure to understand the importance and meaning of heritage within the setting of the story. Dee desires family quilts, which she views as artefacts of dead heritage. While desiring these articles, she intends to utilise them as wall hangings, which further displays her misunderstanding of meaning of family heritage. She even tries to speak a language she cannot understand.

See Order Instructions Research Paper Example | Topics and Well Written Essays - 2000 words

See Order Instructions - Research Paper ExampleEveryday law officers deliver different challenges and experiences that expect them to make decisions on how to handle the situation individually without involving additional advice or immediate supervision, and this is the heart of police discretion. In law enforcement, Hassell and Archbold (2010) reason out that the police officer has the mandate to make judgments or reasonable decisions within certain legal bounds. Police officers face a wide range of options peculiarly when confronted by dangerous situations. Some of their decisions have been misconstrued as misconduct and a good example is the use of excessive force. External and internal mechanisms affecting police discretion involve the lack of agreement on the exact criminal behaviors that law officers should use in discretion. As a result, there is no unornamented legal discretion of the criminal actions requiring discretion. However, there are control mechanisms including I nternal and external control mechanisms, control by citizens, legislative controls, and control by courts. compendiumA study by Palmiotto and Unnithan (2011) posits that more attention remains on the need to prepare police officers for the appropriate use of discretion. These preparations begin at the prep school in the academy continuing later to their field practice. According to the trainings, the use of discretion is critical mainly after an event or on regular basis.

Cultural and social experiences - Body image Essay

Cultural and social experiences - Body image - Essay ExampleThe essay Cultural and social experiences - Body image discovers the fantasy of form image in the fashion. Examining the importance of body image and how it relates to society creates a specific association with society, culture and the associations which are made among various(prenominal)s who are searching for antithetical ideologies about how to approach their personal identity. The concept of fashion and body image in society links together through the use of mass media and the associations as a part of the cultural found. This begins with fashion and dress becoming a way in which champion operates with their body and how genius shows their level of health. The concept of fashion be have a go at its associated with society specifically because of the fashion system that is surrounding fashion and dress. These are interrelated to the ideas of body image through the structure of fashion and the importance of the b ody in defining how the body should look. When associating with fashion, there is also a specific link to one being a part of the right social order while defining identity, personality and a sense of attractiveness within society. The belief of attractiveness comes from the definition of what beauty means, specifically which correlates with the ideas of fashion and how these link to society. The definition of beauty and links to social order come from fashion and further with the beliefs that are created from fashion and dress. The ideology of human beliefs and values comes from not only the ideologies. that an individual has within the family or experience. The environ ment of culture and social order also creates different standards about what one believes and the self image which they carry. The association is one which is created from the psychological beliefs that are a part of society and the way in which this builds and develops with needs for a culture to hold specific sta ndards. The individual then creates the same beliefs establish on the influences from society, specifically which come from industries, media and other components within society. The result is an apprehension of attitudes and values that are surrounded around a consumer society and which create an understanding that fashion builds a sense of identity, value and belief in ones role within society (Porter, 200015). The Body in Society and psychological science The structure and beliefs within society and culture are furthered with the way in which the body image becomes linked to psychological beliefs about the body. The concept of fashion is one which has a specific link to body image and what it means to be beautiful. The image begins with adornments, fashion statements and dress that define the latest trends in society that one will look the best in. This is followed with models that are required to have a thinner figure or which have to be fit at a certain level. This creates a s ense of what it means to have the right body image and figure while discounting other images that are within society. The result is the concept of idealizing the different factors that are stressed in society and from the fashion that is a part of the main image. As this occurs, there is a sense of internalization that occurs with women and men with what it means to look beautiful and in the best fashions (Thompson, 2001 91). There are a variety of examples that lead to the internationalization of what it means to be thin and the pressures which come from the models in fashion that all have the same look. Figure 1 shows a series of models that depict the ideology of remaining thin while

Annotated Bibiograpgies of 6 SPANISH works Bibliography

Bibiograpgies of 6 SPANISH works - Annotated Bibliography ExampleEl fama mas destacado de Dario esta derivado de estos tres. Sin embargo, Azul, reconocido como la obra que mas defina el movimiento modernista, es una coleccion de prosa y verso que repreast southeastnta la interpretacion de Dario. Esta intepretacion incluye principios artisticos de la escuela de parnassismo frances. Este enfoque en el parnassismo frances incluye restriccion, objetividad, y descripcion precisa, en su lengua nativa. Con sus temas y sintaxis directo, las escrituras en Azul reanimen a la literatura espanola. Desde su titulo enigmatico a la estructura de de la obra, que consiste de historias y poemas, es la obra mas representativa del periodo modernista. Ya esta aceptado que con esta coleccion de poesia, Dario se ha dado un nuevo sentido y ritmo a la lengua espanola. Su obra Azul es una parte de trabajo que de veras merece reconocimiento ancho.Annotated Bibliography (contd) Franco, Jean. An Introduction to Spanish-American Literature. tertiary ed. Cambridge University Press, 1995. sta es una edicin revisada, actualizada de la obra clsica de Jean Franco que se llama Introduction to Spanish-American Literature. Primero publicada en 1969, esta obra se ha sido recomendada mucho puesto que ese tiempo. El alcance de esta obra se extiende a partir de las pocas coloniales hasta hoy en dia. Los captulos posteriores fueron refundidos radicalmente parity tomar cuenta de la mayora de los recientes desarrollos en literatura y crticas. Las traducciones inglesas se proporcionan para las citas espaolas en el texto, y las listas de lectura extensivamente actualizadas de visible primario y secundario. Estas listas se refieren no slo a los textos espaoles pero tambin, donde disponibles, para las ediciones en ingls. En su...Con sus temas y sintaxis directo, las escrituras en Azul reanimen a la literatura espanola.sta es una edicin revisada, actualizada de la obra clsica de Jean Franco que se llama Int roduction to Spanish-American Literature. Primero publicada en 1969, esta obra se ha sido recomendada mucho puesto que ese tiempo.El alcance de esta obra se extiende a partir de las pocas coloniales hasta hoy en dia. Los captulos posteriores fueron refundidos radicalmente para tomar cuenta de la mayora de los recientes desarrollos en literatura y crticas.Las traducciones inglesas se proporcionan para las citas espaolas en el texto, y las listas de lectura extensivamente actualizadas de material primario y secundario. Estas listas se refieren no slo a los textos espaoles pero tambin, donde disponibles, para las ediciones en ingls.En su estudio importante, Jean Franco dedica su introduccin a la literatura de Amrica espaola. Esta cubierto el periodo entre la Conquista y circa 1750, y dentro de sa, da el apenas un por ciento de su paginacion al tratamiento de la literatura indgena.Desde la publicacin de este libro, sin embargo, la nocin de las obras literarias hispanoamericanas ha alter ado drsticamente y la

Consumer Behaviour Assignment Example | Topics and Well Written Essays - 2750 words

Consumer Behaviour - Assignment ExampleThis paper will be focused on the market practices of the Lloyds TSB depone in its endeavours to retain its customers. Lloyds TSB is a retail bank that is based in the United Kingdom. It was established in 1995 by the merger of Lloyds bank and the TSB group. Lloyds bank was originally founded in Birmingham in 1765 while the TSB group, a rival bank, was formed in 1810. The marketing admixture of Lloyds TSB has seen it realise admirable profits through the years. The marketing mix elements, also known as the 4ps, are price, place, product and promotion.In simple terms, a product includes all features as well as goods and related services that a business offers to its clients. The product is the most crucial component in the marketing mix. This is because products are the market expression of the manufacturers productive capabilities. Products determine a producers capacity to link with customers. A product insurance policy or strategy is of en ormous significance to a can product decisions dictate the scope and direction of industry activity (Singh, 2011). Additionally, market indicators such as profits, sales, image and market share are also dependent on products. The products of companies also influence other components of the marketing mix. Therefore, without proper product policy, a corporation cannot pursue further elements of the marketing mix.With the rapid advancement of technology, a banking company has no choice but to advance as well in evidence to satisfy the desires of its clients and remain competitive. The Lloyds TSB group boasts a diverse array of services and products that cater for a large clientele. The banking options available to its customers include the phone bank as well as internet banking. Customers can also text financial information from a mobile phone and make use of property point

Namaste solar case study Dissertation Example | Topics and Well Written Essays - 9250 words

Namaste solar case study - Dissertation ExampleIf the current scenario continues the oil reserves go out soon be exhausted. Moreover use of oil leads to flow of precious foreign reserves from the developing countries and sheds a negative impact on the balance of payments of an economy away from causing environmental hazards. With increasing aw arness the use of bio- elicit is increasing. Environmentalists opine that use of bio-fuel sheds less effect on the climate and decision makers reveal use of bio-fuel target lessen the pressure on balance of payments. The primary and major emission gas for Greenhouse Gases is carbon paper dioxide (CO2). When the carbon dioxide goes into atmosphere and changes the weather conditions, the bio-diversity will minify through increase in temperature. 1.2 Types of energy 1.2.1 Renewable energy The introduction of bio-fuels will increase the prices of foods and likewise reduces the availability of food. The shortage of supply of food screwing be countered by increasing the productivity of agriculture. The bio-fuels obtained from food crops are economically viable when the food prices are low and the prices of fuel are extravagantly. The globe witnessed high energy prices in 2000. The bio-fuel was made profitable with high energy prices coupled with low prices of food. The rise in prices of corn can lead to big losings for the processors of corn bio-fuels. The emerging markets of bio-fuels will provide new markets for forest resources and the net benefits will get accrued the local economies. The industries selling forest products are also likely to get benefitted. The negative effects will vary across regions. Bio-fuels can be utilized in electricity generation in the decades to come. The international industry of bio-power will bring enhanced prospects to the economy filled with natural resources. China, India, Latin America and Africa are the major gainers from the energy saved by change cook stoves. China has saved 40 to 59 percent of its energy consumption by bringing 20 to 30 percent improvements in fuel efficiency. Energy is needed for poverty alleviation in the developing countries. However, with the rise in income levels, a shift in trend of preferences has been noticed. Modernization of agriculture will provide spaces for biomass energy production (Zilberman, Rajagopal, Sexton, Hochman, 2008). 1.2.2 Non renewable energy The total green house emitted by some individual, product or organizations is termed as carbon footprint. It is onerous to calculate the total amount of carbon footprint due to unavailability of data. Carbon accounting is used to assess the GHG emissions of a nation or organization. Population, carbon intensity in the economy and economic output are the main influences behind carbon footprint. In order to decrease the level of carbon footprints, these agents are the target of individuals. If the size of the carbon footprints is known, strategies can be taken with the aim t o reduce it with

Entrepreneurship Essay Example | Topics and Well Written Essays - 250 words - 6

Entrepreneurship - Essay ExampleWhat remains after establishment of the firm is managing the enterprise into a in(predicate) firm.2. Application of technology in modern tunees cannot be underestimated. Most affair processes are heavily dependent on modern technology. For instance, computer technology has do it possible for entrepreneurs to analyse market conditions, formulate market models, and integrate the various business concepts into practice. Therefore, technology is an overwhelmingly important tool for creativity and innovativeness in that heavy(p) ideas can be tried and put into practice using technology. It is also important to note that successful entrepreneurs are flexible to fiscal changes in the market. melodic phrase in the modern world has become increasingly competitive and dynamic thereby demanding high degree of business flexibility. Competition may change business conditions and fiscal policies as well and therefore, successful entrepreneurs need to be well e quipped to anticipate and prepare for these changes. Otherwise, it would be difficult to maintain viable business enterprises without a clear understanding of prevailing and even future market

Patient satisfaction with dental care services Essay

Patient satisfaction with dental care services - Essay ExampleInfact, afoot(predicate) core of modern marketing involves targeting consumer satisfaction because it is only through customer satisfaction that organizations can thrive, survive and grow. Dental service too like any(prenominal) other organization is concerned with consumer satisfaction or unhurried satisfaction. There is enough evidence to show that patient compliance, adherence to dentist and improved outcomes of intercession are related to patient satisfaction like in any other healthcare sector. Specifically, in dental services, a patient may enquire to meet the dentist several times, because many procedures are done in several sittings and can cause pain, distress and financial burden. Thus, it is only through patient satisfaction, that a patient can be made to come back to the same dentist. In this essay, patient satisfaction with dental care services with be discussed through review of suitable literature.Stud ies pertaining to consumer satisfaction were first done in 1960s and since there more than 15,000 articles have been published in this regard (Newsome and Wright, 1999a). tally to Patterson et al (1997 cited in Newsome and Wright, 1999a), the satisfied customer is an indispensable means of creating a sustainable advantage in the competitive environment. In the terrain of health care, consumer satisfaction has been wide recognized and is considered as a recognition of quality. Such a widespread importance for consumer satisfaction has occurred because of recognition of the need for involvement of the consumer in the process of health care. (Tuominene, and Tuominene, 1998). In health care system, clinical outcome of high quality is directly dependent on the level of compliance to treatment regimens, which in mature is dependent on patient compliance. A patient who is satisfied is compliant with appointments and treatments advised and hence, high quality in health care cannot be achi eved without

Writing the result section of a research paper Statistics Project

Writing the result section of a research paper - Statistics Project physical exertionWith regard to the quad walked without an helpful wind, the basal distance covered in meters was 283.3 while the mean of the distance covered with an assistive device being 296.63.The mean for VAS 1 was 55.3 while the mean for VAS 2 was 43.43The question relates to the use of paired sample T-Test and aims to answer the question Is walking with the device little fatiguing than walking without the device? .This is achieved by comparing the VAS instead of 6 MWT distance. Chart 1 shows the mean differences of VAS.As shown in chart 1, the mean scare for the 6MWT distance for subjects without an assistive device is higher (55.0) compared to the one for those with an assistive device (43.43).This result points out that it is less fatiguing to walk with the assistive device because the p hold dear following the paired sample T-test for VAS is significant at 0.00.Again this is below the 0.05 significa nce level.The second question to be answered is Did the subjects walk further with assistive device? and the task also requires the use of a paired sample T-test. A paired sample T-test comparison points out that the mean distance covered with an assistive device is higher compared to that covered with a non assistive device(as shown in table 1). The P value got from the paired sample T-test is 0.03 and it is considered significant for it is below the 0.05 level. The means for distance 1(without an assistive device) and distance 2 (with an assistive device) are 283.30 and 296.63 respectively. The percentage difference of these means is shown in chart 2

The contributions of Washing and Jefferson Essay Example for Free

The contributions of Washing and Jefferson EssayIn 1789, the first person was elected to acquire the first president of the united States of America under the Constitution. The first person was capital letter. Following Washington years later was the third president, Jefferson. The first few presidents of the United States contributed to establish a stable presidential term activity after the adoption of the Constitution. They stabilized the government by foreign affairs and internal affairs.Washington contributed to the stability of the government through internal affairs. One such series of affairs started out through the Hamiltons Fiscal Plan. Because of the Fiscal Plan, which was made to stabilize the economy, was the reason for the Whiskey rebellion. What Washington did was take out the rebellion. He used federal force to push the rebellion down under. Through that event, it showed the nation the federal power that the government had and whence strengthens it. Washi ngton also established the judiciary branch and its power through the Judiciary Act of 1789. This strengthened the judicial branch of the government making the government more rounded and stronger internally.Similarly, Washington also strengthened the stability of the government through international affairs. One such event would be the conflict with Britain and France in 1793. France wanted the US to side with them because of the Franco-American Alliance in 1778 however, Washington didnt want to get involved with other nations problems. Washington declared the Neutrality Proclamation in 1793. This kept the US out of any conflict. This neutrality would be the basis of all of the USs foreign policy for the next hundred years.Like Washington, Jefferson also help in the stability of the government under the Constitution through internal affairs. One internal affair that Jeffersons term of office went through was the Marbury vs. Madison effort of 1803. The resolution of this conflict strengthened the stability of the judicial branch of the government and therefore strengthening the stability of the government. Jeffersons election also found flaws in the electoral College which lead to the 12th amendment of the constitution which fixed the problem in the election process which strengthens the stability of thegovernment.Similarly, Jefferson also strengthened the stability of the government through international affairs. One such event would be the Tripolitan War. This event led to the development of the US navy and marines. They would strengthen the nations protection forces which in turn strengthen the US government.The following years after the presidency of Washington and Jefferson were able because of the contributions that Washington and Jefferson made to stabilize the government. Both presidents aided in the stability of the government through internal affairs like fixing flaws in the Electoral College and through international affairs like foreign policies with Britain and France.

Resume Cover Letter Essay Example for Free

Resume Cover Letter EssayI am submitting the enclosed resume for the Resident Assistant position, which first appeared to me through Facebook. My background of customer service and education will help me apply for this position. First of all, I would love to be a Resident Assistant. I enjoy working with others, and helping people solve their problems. I know being a RA will help me in many ways. I will be able to make new friends and get to know people better I will have a higher chance getting into future jobs with this experience, and I will be a leader for other people in need to follow. When I worked at McDonalds for more than a year I learned how exactly to talk to people. You might think working at McDonalds would not prepare me for anything in life, but I learned when to be polite and when to be stern when frustrated customers would come to me complaining more or less their food. I had to deal with many uncomfortable situations which I knew how to deal with perfectly. I m anage to stay calm in stressful situations.I am anxious about exploring new opportunities with this job. I want to thank you for taking time to read my letter, and I hope to meet with you about this job.

The Prince by Niccolò Machiavelli | Analysis

The Prince by Niccol Machiavelli Analysis1. Key Termsa. adjunct pro manpowerade additional troops that are used when neededb. hereditary princedom A principality technic whollyy under the ruler ship of a prince, that nonetheless strongly dominated by the Church.c. fortune The chance happening of fortunate or adverse events luckd. hereditary principality A principality ruled by a prince whose family has controlled the principality for several generations. Hereditary principalities, according to Machiavelli, are generally easy to rule and maintain.e. liberality The quality or state of being liberal or generous.f. mercenary troops a professional soldier hired to serve in a foreign army. a psyche primarily concerned with material reward at the expense of ethicsg. new principality a new territory ruled by a princeh. virtu the quality of being graphicsistic, beautiful, rare, or otherwisewise such as to interest a collector of such objects2. Machiavelli wrote The Prince because he cute Lorenzo de Medici to restore Italy. Machiavelli knew a vast amount about princes, territories, Italy, and ruling a territory, so he thought by writing this book he could get Lorenzo to restore Italy.3. Machiavelli back up the unification of Italy because he believed that Italy would be much stronger if it was under one rule. Italy was ruled by many different people and Machiavelli realized that Italy was being taken all everywhere easily by foreign countries. Machiavelli decided to dedicate his political treatise to the Medici for two reasons. First, he was recently arrested and he wanted to gain higher status, and secondly, he wanted the Medici family to read his treatise, learn from it, and then take over all of Italy and rule Italy with strong military guard. Machiavelli believed that the church ran most of Italy, so Italy was defenseless. He wanted the Medici family to try to him and follow what he was saying. He suggested that the family rule together and unify Italy once and for all.4. One recurring theme in The Prince is that he must do everything he can to befit a better and more powerful ruler. In The Prince, Machiavelli alship canal talks about how the prince needs to do everything in his power to become powerful, even if it means doing acts that may be Machiavellian. He may discombobulate to kill higher rulers to get his fashion, but he must do this if he wants to remain prince for a long period of time. A nonher theme in The Prince is the prince should try and not be hated by his people, but be feared by his enemies. The prince can not be hated by his people, mostly because his people can take him down if he is not too powerful. He is considered a better and wiser ruler (and more popular) if his people trust him and like him. He should be feared by his enemies because he does not want to have compliances with other territories. 5. In chapters 6 and 7, Machiavelli suggests that to rise to power a man should use his own force (fight in wars and win battles), persuade others to do what he wants them to do, and kill other rivals that may be in the way of his rising power. Machiavelli recommgoals these vices because the great rulers, including Moses, Cyrus, Romulus and many more rulers have used these vices and they have worked for them.7. The four types of armies are mercenary troops, auxiliary troops, the princes own troops or all of the armies together. The mercenaries and auxiliaries are useless and dangerous (Machiavelli 52). As Machiavelli states, the mercenary and auxiliary troops are not useful to the prince because they provide never be able to remain controllable. Machiavelli also explains that auxiliary troops are not very reliable because if they loose or win, the prince, either way, go forth not benefit. When a prince has his own troops fighting a war or battle of some sort, the prince would rather have his troops loose than have auxiliary troops loose. If you put all of the armies together, you have a mixed army, which may be the decently solution to win a war occasionally. The division of armies is very crucial and important for the prince. If the prince holds a strong army, he leave alone remain in rein for a longer period of time. The prince is relying on the armies to control his position and his reputation.8. Machiavelli warns the prince against liberality because he will then ask people for money, but the poor and the people will start to hate the prince, and will value of him as a miser. Machiavelli commemorates that it is a bad idea to have that reputation that you charged your people with more money and then the prince would not be wish by any of his citizens.9. According to Machiavelli it is better for a prince to be feared more than loved. Machiavelli believes this because if a prince is loved, he may have good friends, but in the end they will not look out for him, and will abandon him at war, and go against him. So, Machiavelli believes that a prince should b e feared, so that he has his own platform, and is not being supported by others. As he says in chapter 17, a wise prince must build his foundation on what is his own and not on what belongs to others he must only contrive to escape hatred, as was said (Machiavelli 73).10. The prince must have both popular and military supports because if the prince is not popular with the citizens of his territory, they will not respect him and they will revolt against him or will go their own ways and be independent, and not follow the rules of the prince. The prince also needs military support because then he will be able to trust his people and be able to send them off to battle, and know that he will be safe and will remain his standing as prince, with military support.11. The quote in Chapter 15 that reads, My intention being to write something useful for whoever understands it, it seemed to me more take over to pursue the effectual truth of the matter rather than its imagined one is very impo rtant quote because it changes the way the reader looks at the book. It gives a new explanation for why Machiavelli wrote this novel. He wants people to read his book, understand it, and learn from it. He also does not want people to think that the truth is like you would imagine, he wants to make it so that it is real, and different than a regular persons perspective. He wants people to use his book to help them, and does not want people to read his book, and think that reading it was a waste of time. In this chapter, he talks about how a prince should have certain qualities, but he could not have all of them, because it is not possible for a person to be that perfect. He wants people to realize that even princes can not strive to be everything that youd expect them to be.12. Machiavelli sees the art of government as the most difficult childbed for a prince because he is risking his reputation based on the people he chooses to be his ministers and his advisors. He may look foolis h if he chooses the minister who is dull and unprepared for his job. When choosing advisors, he needs to choose the ones that listen to him, and do not talk out of order. So, choosing his ministers and advisors is a strenuous job to do, considering his reputation is on the line.13. Machiavellian, according to thefreedictionary.com, means cleverly deceitful and unscrupulous. So, draws who are Machiavellian are clever in their ways of getting into higher power, and will do anything, including lie, to have a higher status. So, leaders who do what ever is needed to obtain their goals could be called Machiavellian because the leaders have to be deceitful and unscrupulous because a man may be in the way of obtaining their goals.14. In Brunelleschis Dome, Giangaleazzo Viscounti followed what Machiavelli supported. Machiavelli believed that a prince should be feared and should do everything he must do to become a more powerful ruler. Giangaleazzo killed his uncle (who was also his father-i n-law), threatened the Florentines, bribed the emperor and was strongly feared by surrounding territories. Machiavelli would approve the ways of this prince.15. An parity that can be made to fortune and the Arno is fortune can change and so can the rivers. Depending on the season, the rivers may be relatively stable to pilgrimage on, however, at times the rivers become almost impossible to use as a source for traveling. Fortune is something you can not change with force, just like a river. As Machiavelli states, she shows her power where there is no force (Machiavelli 105). Fortune and rivers both change and no one can personally control the way they act.16. The role of fortune in human affairs is major. Fortune is considered, according to Machiavelli, half of a humans actions. Machiavelli states, a prince who relies entirely on Fortune comes to offend as she changes (Machiavelli 106). He believes that a prince should rely on fortune, but also rely on the other half of human acti ons which is freewill. To alter the course of fortune, men can rely more on freewill than on fortune, than fortune will lessen and vice versa.17. One national leader in trade union Korea, that can be considered Machiavellian, is Kim II Sung. Kim II Sung ruled over North Korea for forty-six years. He had two main goals which were take over reciprocal ohm Korea and rebuild North Korea. To accomplish his goal of taking over the South, he had to declare war. After declaring war, Kim II Sung still did not accomplish his task of taking over the South. To accomplish his goal of rebuilding the North, Kim II Sung created a rule in which he had absolute power. He controlled everything that went on in North Korea. In the end, Kim II Sung tries to state that he did not start the war that caused many casualties. Kim II Sung left his people with nothing, and took the riches he earned and used it for himself, while his people suffered. He was rich and ruled North Korea, while his people were po or and miserable. I would consider this leader to be Machiavellian because he treated his people by being cruel and selfish. He started a war which caused many deaths and sadness all over Korea. Using his sly acts, he ruled North Korea with wealth by his side.18. The Prince still is studied today in history and political science classes because it is fundamentally to stop people from doing the wrong things that leaders have done before, and instead do something different and succeed. Also, this book describes great rulers who may be known for their actions and will help people understand history and the past.19. The Prince was an interesting novel to read. I think that Machiavellis ideas definitely will help princes become more powerful and wiser leaders. He is right when he states that Nevertheless, a prince must make himself feared in such a way that if he does not gain love, he does avoid hatred, for to be feared and not to be hated can go very well together, and this will always achieve if he does not touch the goods and the women of his citizens and subjects (Machiavelli 72). Machiavelli is definitely right when he says that a prince should be feared because then the prince will be wiser and will be known for his great power and no one would fight a prince who was so-called, feared. Another interesting statement that Machiavelli believes is that the prince should not be hated by his people. He gives an example of a prince who was loved by his people to prove his invest. Messer Annibale Bentivogli, prince of Bolognawas killed by the Canneschi, who conspired against himImmediately after that murder, the people rose up and killed all the Caneschi. This came about because of the good will that the house of Bentivogli had at that time with the people (Machiavelli 81). As you can see, Machiavelli proves his point by saying that the Bentivoglis people stood up for him, and killed the man who killed him, because the people loved their prince. The people have pow er to turn against their prince, and the prince would be taken down if the volume of the people disliked him. I agree with Machiavellis ideas because they are the right choices. As I do not know a lot about princes, Machiavelli prove the ways that a prince should go, and I believe that he convinced me that his ways were the best.

Organizational Structure of AirAsia

Organizational Structure of AirAsia1.0 Introduction nowadays, the use of information applied science plays a vital role for businesses to compete and succeed. According to Laudon and Laudon (2010), al intimately the all firms and brass instruments use information engine room to survive they invest in information technology and systems because these investments pass on return a lot of advantages, much(prenominal) as an increase in productivity, a decrease in constitutes and an increase in revenue. data systems provide information for managers which help them to pay amend decisions and improve operations. This assignment will look at the largest low cost carriers in Asia Pacific character AirAsia Berhad, which is known as AirAsia. In this work we will analyse how organization has succeederfully used information technology and systems to improve their business. In addition, this paper will look to IT strategies of Air Asia and to or so businesses processes within organizati on where information systems were successfully implemented.Organization backgroundIf you want to understand today, you encounter to search yesterday. (Pearl Buck)Generally, without past, there is no future and ein truththing in our life has his history. Thus, it is brief Air Asias background prototypical of all, AirAsia was founded in 1993 by Malaysian government as a second get offliner to the study(ip) national air company MAS (Malaysian Airlines) and AirAsia started direct aft(prenominal) three years on 18th November 1996.During the following 5 years, AirAsia failed e genuinely year to bring profit, as a result AirAsia had a great debt of about USD $ 37 million in 2001. How perpetually, this time is the time when the real story of the largest low-cost air lanes began. In 2001, Dato Sri Dr Tony Fernandes with componentners Dato Pahamin Rejab (former lead of Air Asia), Dato Kamarudin Meranun, and Dato Aziz Bakar purchased the AirAsia from Malaysian owner HICOM Holdings Ber had (now known as DRB-HICOM Berhad), for a symbolic price RM1 (USD 0.25 cents), and agreed to close the debts of the company. (AirAsia Annual Report, 2008, p.3)They started with an innovative goal to make air travel cheaper and more than affordcapable to people that Now Everyone Can Fly. AirAsia was re- crossed and re-launched and started new life with 2 Boeing B737 planes, approximately 250 staffs and had totally five destinations to Kota Bahru, Kota Kinabalu, Kuching, Labuan, Langkawi and Penang. According to AirAsia website, today after 10 years Air Asia has rough 100 air planes and flies to more than 60 destinations from 23 countries. Additionally, Air Asia operates more than 3,500 flights a week and has around 8,000 staffs. In 2009 AirAsia ferried more than 22 million passengers and AirAsia is ASEAN (Association of South Asia Nations) carrier. (AirAsia Annual Report, 2009, p.4)It can be clearly seen that AirAsia has made a tremendous success in air hose industry and it is interesting to know what and how managers of AirAsia use to achieve this fantastic outcome. It will be described later in following chapters.Organization Vision and Mission.Nowadays every organization has mission and vision statements, which show what organization is (mission) and a view of what organization wants to be (vision). (Harrison and John, 2009) In addition, the mission statement of the organization moldiness be broad because it is an umbrella which encompasses organizations programs and function. (Angelica, 2001)1). AirAsias VisionContinue to be the lowest cost air passage in every market we serve.2). AirAsias MissionTo be the scoop up company to work for whereby pursueees ar treated as part of a big familyCreate a globally recognized ASEAN brandTo attain the lowest cost so that everyone can fly with AirAsiaMaintain the highest quality product, embracing technology to reduce cost and enhance service level (AirAsia website) calling Strategies and victor factors. Without a strategy the organization is like a ship without rudder, going around in circles. (Joel Ross and Michael Kami)Air Asia Success factors.AirAsia has achieved a tremendous success since its renovation. Because of some success factors AirAsia gets some competitive advantages in skyway competition. By using it AirAsia is the best lowest cost airline company in South Asia. The constitute mastermind of Airasias success factors is to deliver low fares is to consistently keep costs low. Providing low costs needs the high efficiency in every part of the business. Thus, every part of organization, every system process, everything must incorporate best industry practices. AirAsiaa success factors can be analyzed in the core baffle of the organization. AirAsia gets competitive advantages and makes their business successful by using these key strategiesSafety First Safety is the most vital criteria in every part of the organization operations safety is the area where AirAsia will never compromise on. All conditions, which determine by regulators in the countries where AirAsia operates, are complied by the largest low fare airline. Furthermore, partnering with the worlds most renowned maintenance providers to be ensured that AirAsias airplanes always in the best condition.High Aircraft Utilisation The AirAsia airplane captains ability, to make a fast turnaround of 25 minutes which is the fastest in the region, is more convenient for customers to travel. It has resulted in high aircraft utilisation, better airline and staff productivity and deject costs.Low Fare, No Frills Providing to guests to arrest the cream of buying exclusively prepared meals, snacks and drinks from in-flight service at an affordable price.Streamlined Operations The important key of the AirAsias success is to make processes are simple as possible.Leans Distribution System Offering a wide and innovative range of distribution channels to make booking and travelling easier.Point to Point mesh Applying the point-to-point network keeps operation simple and lower costs. Most of the AirAsias flights are short haul ( quadruple-hour flight radius or less) which helps to keep lower costs.Company Business Strategy.The Business Strategy of AirAsia is To continue to be the lowest cost short-haul airline in every market it serves, delivering strong organic development finished fling the lowest airfares at a uprofit.This strategy focusing in six main strategic thrustsLeanest Cost StructureEfficient and simple point to point operationsAttracting and retaining hardworking and smart peoplePassion for continuous cost reductionMaximise Shareholders ValueResilient profit growth finished our lower cost baseExpansion of the AirAsia network in a prudent and disciplined mannerInvest and enhance the AirAsia brand to increase investors returnsSafety comply with the highest International Aviation Safety Standards and practicesKeep operations simple and transparentEnsure the securi ty of our People and GuestsPassion for Guests SatisfactionMaintain simplicity in every applicationPractice the unique and friendly AirAsia experience at every opportunityRecognize the linkage in the midst of guests satisfaction and long-term successTransparencyTransparency in decision-making and information sharingOptimum disclosure higher than industry normsTimeliness in disclosing informationHuman Capital disciplineInvest in both hard and soft skillsRecognize all our People as contributors to our successReward excellence and individual contributionsMaintaining one brand across the GroupAnalysis of the current Business Environment.Industry Analysis Porters Five Forces Model.1. Bargaining Power of SupplierFirst of all, it can be clearly seen that the main AirAsias supplier is the airplane suppliers. Generally the power of airplane suppliers is very strong because of monopolisation in airplane manufacturers there are only two types of airplanes Boeing and Airbus. The switching co st for airplane suppliers is very high due to expensive needs to intensify airplanes, for example it will be very costly for AirAsia to change airplanes and train employees to be used of new airplanes. To be honest, nowadays, only several airline manufactures exist in airline industry, thus the power of airplane suppliers is very fantastic. If we look to other suppliers, much(prenominal) as, fuel, food and other suppliers, it is clear that their power is not so strong because AirAsia can change them and it will not meet to costs. The increase in price can be risky for these suppliers because AirAsia can quit working with them.2. Bargaining Power of BuyerGenerally, the power of customers is always high because there is no any switching cost for customers to change from one airline company to another, however in this case, it can be thought that the end product of AirAsia is very unique and fantastic in South Asia region. In addition, there will be switching cost for customers wh o want to change AirAsia to another airline company, as a result the bargaining power of buyers is low.3. Threat from SubstitutesIn South Asia region there are several possible substitutes for airline industry, such as trains, buses, cars or ships. However, the prices for other substitutes are more expensive or at the same level, comfort, time disbursal and other factors during the travelling are more worse than in irline travelling. Nowadays, air travelling is faster, cheaper and more comfortable, as a result menace of substitutes is respectively low.4. Threat from New EntrantsAirline industry is very expensive for new organizations to entrance into this industry. New organizations must have a big capital, strong support from government and must correspond for some requirements for airline organizations. There are difficult barriers for new organizations, for instance cost advantages of existing airline organizations, brand loyalty of customers, high switching costs for customers and government restrictions. and then, the threat from new entrants is low.5. Rivalry IntensityIn general, the competition between airline organizations in Malaysia is not very strong. There is only one competitor for AirAsia in Malaysian airline industry is Malaysian Airlines (MAS) which can be considered as a friendly rival. Thus, the intensity of rival is low in Malaysian airline industry.3.3 AirAsia Competitive Advantage.The strategic positioning has several ways in which the company can achieve competitive advantage. For instance, offering similar benefits for a lower cost to customers or retain cost but offer greater benefits for customers. In the case of Maybank, the strategy used by the company is to preserve the value of banking products and run, while offering great benefits and value, as well as the good quality of their products and function.Focusing on the variety and quality of their products and services, Maybank exercise their competitive advantage. In particula r, through its subsidiaries Maybank provides a wide and diverse range of products and services. That allows its customers to use multiple services in one banking group. By entrusting their money to the time-tested bank, whether it be insurance, private banking or as deposits counseling. All this, along with high quality services and highly professional staff of the bank clear appliance for customers, thereby increasing competitive advantage. unity of the important factors in achieving competitive advantage of Maybank is to improve the quality and speed of services through the introduction of information technology. Maybank since its inception is looking for ways to make life easier for its customers, through improving the quality of its services. Information technologies have played an important role in this. Maybank always has been the for the first time to introduce new technologies, thus providing greater benefits and opportunities for its customers.4.0 Analysis of the Curren t IS/IT Strategy Environment and IT solutions of Maybank.Yield Management System (YMS)It is also known as Revenue Management System it understands, anticipates and reacts to the way of customer to maximize revenue for the organization. This takes into account the operating costs and aids AirAsia to optimize prices and allocate capacity to maximize expected revenues. The optimization is done on two levels in AirAsiaSeat (Every seat is considered an opportunity to maximize revenue. Seats are available at various prices in different points of time. A reservation done at a later date will be charged more than the one done earlier for the same seat)Route (By adjusting prices for routes/destinations that have a higher demand when compared to others). The effective method however is to combine these two levels for all flights, all routes so that both the seat and the route are effectively priced for all the flights.AirAsia has realized increased revenue (3-4%) for the same number of ai rcrafts by taking advantage of the forecast of the high/low demand patterns, effectively shifting the demand from low period to high period and by charging a premium for late bookings. Over the past couple of years, AirAsia have genuinely lowered prices (essential for LCC) as the YMS has give them the window to increase their revenue by offering higher discounts, more frequently during off-peak times while raising prices only marginally for peak times. (Voneche, n.d).Computer Reservation System (CRS)AirAsias CRS ( pay Skies by Navitaire) has helped it to grow at a dramatic pace in the past couple of yearsNavitaires Open Skies technology has truly enabled Airasias growth from 2 million passengers to 7.7 million passengers in less than two years. Open Skies scaled easily to accommodate our growth. Tony Fernandes chief operating officer AirAsiaSource Navitaire (http//www.navitaire.com/res_and_dist/openskies.asp)It is an integrated web-based reservation and inventory system. It inclu des net, call center, airport departure control and more. It is a direct gross sales engine that effectively eliminates the middleman (travel agents) and the sales commissions that need to be paid to them. Centralized customer data is also maintained by Open Skies and this helps AirAsia to track booking and schedule flight activities with real-time, on-demand inform feature. The vast booking information that is provided online to the customers acts as a force that brings more customers to use the website thus reducing the customer support costs. An important feature is that Open Skies seamlessly integrates with the already implemented YMS so that the systems can be used in unison for pricing and revenue maximization (by providing information on bookings, schedules etc) and driving downward(a) the costs of operation at the same time. This CRS enabled AirAsia to introduce the first ticket less travel option and also provides features such as advanced embarkment passes in addition to online booking that enabled the growth of AirAsia as these features attracted customers that did not have the time for purchasing tickets from counters and coming in 1 hour early for securing a seat on the aircraft. AirAsia have proposed to implement a Wireless Delivery System(WDS) to expand its reach via mobile phones. With this, potential customers will be able to book tickets via their mobile phones. This is a strategic move for growth as the Asia-Pacific region has a larger population of mobile phone users rather than cyberspace users. initiative Resource Planning System (ERP)AirAsia has recently (May 2005) opted for a full fledged ERP system implemented by Avanade consultants. By implementing this package AirAsia is looking to successfully maintain process integrity, reduce financial month-end closing processing times, and speed up reporting and data retrieval processes. (Microsoft Malaysia)4.1 IT and IS deployed by Maybank.It can be verbalise that Maybank has been always be on the way to improve quality of their products and services, thereby satisfy all the needs of their customers. In other words Maybank has been always innovated its products and services by implementation of IT. If to look back to the past we can see that Maybank was the leader to introduce new technologies to the market. For instance, Maybank was the first to embark on a computerisation programme, First to implement the use of ATMs and establish a shared ATM network with its subsidiaries, First to introduce Phone banking and First to introduce internet Banking.In 1981, Maybank was first Malaysian bank to set up Automated Teller Machine (ATM) services.(annual report, 2009). Since that time Maybank increased the number of ATMs, with each year. ATMs give a lot of opportunities and benefits to the customers of the bank. much(prenominal) as, access to own account 24 hours/7 days a week, fast cash withdrawal, cheque book and statement request, fund transfer between own accounts and funds transfer to third party accounts. Furthermore, Maybank was first domestic bank to implement MAS electronic Ticketing at their ATMs, this enable Maybank customers ticketless air travel in Malaysia on Malaysia Airlines. subsequently, due to its expansion to the South Asia markets Maybank launch the Maybank RegionLink Service. RegionLink Service allows Maybank customers in Malaysia, Singapore, Brunei and Philippines to access ATM transactions at any Maybank ATM in these four countries. To effectively usage and managing its ATM network as well as to enable their customers to have a better service, Maybank uses automated teller machine management software from Diebold Inc.Without a doubt, the Internet is one of the most important technological advances of recent years. The rapid development of information technologies have created vast opportunities for companies to reduce operating costs, increase speed and quality of their services, as well as the creation of additional benefits for their customers. Because of this and to create competitive advantage Maybank launch its Internet Banking.Basically, Maybank launch Internet Banking through its online financial portal maybank2u.com in 2000. This portal bring the convenience of online banking for its customers, who can open an account, check balances, transfer funds, settle bills and shop online via this site, which employs 128-bit SSL security technology. Later in 2001, Maybank launch its E-bills service, which can be used only by their customers. At that time there were 325 business organisations that were able to accept payment through internet banking. Conducting funds transactions over the internet has been convenient and quick. This allowed the company to reach RM 500 million monthly total average transaction. In 2003, Maybank launched Internet Banking Kiosks. It enable their customers to undertake internet banking transactions in provided terminals at its branches.To maintain its leadership position in in ternet banking services, in 2006, Maybank launch Mobile Banking services in collaboration with Celcom and Maxis. It was the first mobile banking in Malaysia . It allowed Maybank customers to access to the three most popular applications of Maybank2u.com bill payment balance enquiry and fund transfers. From that time, Maybank customers have the convenience of undertaking selected banking transactions in real time via the mobile phone.In order to improve its efficiency and service MayBank concluded a serial publication of deals with companies such as CSC and Microsoft.The main objective of IT infrastructure outsourcing parallelism with CSC was to improve their IT services to position it for global economic growth and, in the case of major disasters, to reduce its recovery time from three days to less than eight hours. The data center was moved from Maybanks headquarter to a secure and modern CSC facility. In addition, CSC set up separate data center for disaster recovery that fully d uplicates all of the banks critical data across all platforms. CSC also provide synchronic connection between bank branches, the main data center and disaster recovery center. This deal allowed the company to reduce response time, to increase productivity and transactional speed.An Enterprise Subscription Agreement with Microsoft Malaysia to adopt a common software toolset for Maybanks desktop applications has given Maybank the ability to promote greater communication among employees and customers and to enhance cost efficiency. One of the results of this agreement was increasing efficiency and productivity of the employees.4.2 Impact on the usage of IS/IT by Maybank.In general, the use of information technology has a significant impress on the work of the enterprise. Effect of IT can be both at the organization, its efficiency, as well as to clients and their relationship to the company.In the case of Maybank, IT was one of the essential factors of growth and continued leadership of the bank. Maybank always has been a pioneer in the introduction of the use of IT, which allowed the company to achieve certain benefits. These benefits include competitive advantage, achieving the goal of the company, better service for customers and increase net and market share.Maybank was able to improve their service through the use of information technology and information systems. Provision of banking and financial services through a network of ATMs and internet banking has allowed its customers to access their accounts anytime and anywhere in the world. also, the IT/IS have an impact on the reduction of transaction costs and the time spending on transaction, that is convenient for customers. Customer relationship management system has been significantly influenced by information technologies. Increasing the ways of interaction between the company and customers, has given Maybank opportunity to increase and improve understanding of the needs and desires of customers. All this resulted in improved service and customer satisfaction, as well as the obvious convenience for customers of Maybank.Paying great attention to the use and implementation of IT, Maybank thus creating conditions for improving efficiency and productivity of their employees, as well as facilitating a repository of intimacy and being able to share this knowledge across the organization. In Maybank firmly believe that effective knowledge sharing is a source of competitive advantage. Also providing new products and services Maybank has a competitive advantage. At the same time, it is a temporary competitive advantage, because competitors can later enter the market with similar products and services. Therefore Maybank is always on the way to improve its service.On the other hand, Maybank as a pioneer in the introduction of the usage of IT has the first-mover advantage. This has a significant impact on enlarging market share. Also, the IT/IS has an impact on the reduction of transactio n costs and human capital costs. All this has allowed Maybank to increase profits and market share.Increased profits and market share, competitive advantage and better service has given Maybank an opportunity to achieve its goal. Namely to become a leading banking group in Malaysia, and set the following goal to become a leading regional banking group by 2015.5.0 ConclusionTechnical progress is coming more quickly than ever before, thus, affecting all aspects of a typical company. Today, it is vital to the company to use information technology in order to work. It is become crucial factor for the Maybank to employ IT/IS in order to compete in digital world, where almost everyone use IT. Nevertheless, it is important to remember that the most important factor still is the people and companies such as Maybank also need to invest their money in staff training, in order to be competitive enough or even to create competitive advantage. Because it is the people who create it.