A Look into the Secrets Behind Advertising Essay -- Advertisements Med

A Look into the Secrets behind Advertising Did you know that in the course of an average day you are bombarded by over tercet thousand advertizements? (Faigley 93) From bus stations and newspapers, to e-mails, television, and music videos, todays marketers are finding forward-looking ways to make their advertisements sophisticated and appealing so that they can draw consumers to their products. How has this phenomena occurred? This strategical advertising is not as complicated as it sounds. In fact, businesses use a formula- care approach when creating such advertisements. In order to be a embrace consumer, I recommend that you be aware of these techniques. To hold an ad, businesses research consumer trends. One steadily growing trend in the reconciles is the on-the-go fast food industry . . . and it seems as if Americans can not maintain enough of those juicy cheeseburgers and greasy fries In order to advertize healthier habits, markete rs focus on weight loss and fitness, using strategic advertising to sell their product. An excellent example of strategic advertising is rig in the January 2004 issue of People Magazine . This ad, sponsored by Life sequence Fitness, promotes slight Source weight supplement pills. The ad pictures a beautiful, sanguine model standing on the beach during a cloudy day. Her munition are wide open, directing us to read the words create verbally below. In the corner of the ad sits a bright bottle of Lean Source weight loss pills and a stamp of approval for the product. This advertisement illustrates how a company uses strategic advertising to sell its product to consumers like us by displaying its supposed credibility, emotional and sexual appeal, and effective ocular design. ... ...Life Time Fitnesss ad utilizes marketing strategies by making the ad believable, emotionally and sexually attractive, and visually pleasing. Congratulations You are now an official savvy consumer, so the next time you see an ad that catches your eye, be sure to take a second glance at it. You testament be thankful that you did. Works Cited Faigley , Lester, and Jack Selzer . Good Reasons with Contemporary Arguments . second ed . New York Pearson bbbbbbLongman, 2004. Meadows, Michelle. Public Health Officials Caution Against Ephedra custom FDA Consumer Magazine June 20031-3. 2003. U.S . Food and Drug Administration. 26 Jan. 2004 . Zarefsky , David. Public Speaking Strategies for Success, Penn State Version . 2003-2004 ed . New York Pearson Printing, 2003.