Business strategy Essay Example | Topics and Well Written Essays - 2000 words - 2

Business strategy - Essay Example6 Environmental auditing .. 7 Sh beholders analysis 7 Alternative strategy . 8 Future strategy . 8 Task 3 . 8 Roles and responsibility of strategies . 8 Strategy requirements .. 9 Targets and timescales . 9 Bibliography . 11 Introduction The business world has become increasingly matched everyplace the past few years and has necessitated that proper strategies be put in tooshie to govern and define it. Various companies such as Apple Inc. have been involved in enacting strategies aimed at circumstances their order gain a competitive edge. A few of these specialized strategies Some of these strategies involve engaging in activities that make a company more able to derive a great degree of revenue while at the same time reducing the costs of operation. For instance, Apple Inc. has decided to take advantage of the high demand of intelligent TVs within the current market as a main strategy of exercising a degree of competitive advantage within thi s specific sector. Further, the company has also been conducting aggressive marketing strategies aimed at gaining a competitive edge over its main rivals such as Samsung. Task 1 Demonstration of strategic planning processes For the purpose of this paper, the selected organization will be Apple Inc. one of the most successful multinational corporations with subsidiaries worldwide. It deals with the production of the communication equipment such as the iPhone as well as the creation of a litany of other consumer electronics. Further, the firm has also engaged in the development of different software for various applications. Currently, the company is in the process of production of new product lines which, according to management at the firm, will enable the company to gain a competitive advantage over its main competitors Samsung, Huawei, and Google (Papalexandris et al, 2004, p. 90). Many analysts have pointed to the fact that the company is a market leader with respect to the massi ve amount of technical innovation and development that they are able to generate each and every quarter/year. As a function of this specialty and drive, the firm is able to make state of art goods helping to explain why most of the goods from this company are in such high demand. Apple has many major opportunities owing to the fact that is has not even so been able to saturate markets especially in the developing world. Despite the fact that its goods are expensive, they are in high demand due to their high fibre and unique appeal that the brand is able to generate. Currently, the company, just like many others, has been facing increased economic challenges. This is especially true after the 2007/2008 economic meltdown. However, to reduce this challenge, the management has been able to engage in a series of